Vizioa vs Otterly.ai: which AI tracking tool for a brand or an agency?
Otterly.ai and Vizioa both measure how a brand shows up in AI assistant answers. Otterly.ai starts at $29 a month with daily tracking; Vizioa includes all 7 assistants on every plan and targets agencies. This page compares their public price lists, checked on November 2, 2026. Vizioa is our product: we also say where Otterly.ai does better.
| Criterion | Vizioa | Otterly.ai |
|---|---|---|
| Entry price (brands) | €59 excl. VAT per month (Essentiel), €35 per month billed annually | $29 per month (Lite), $25 per month billed annually |
| Next plans | €149 excl. VAT per month (Pro) | $189 (Standard), $489 (Premium), Enterprise on quote from 1,000 prompts |
| Tracked questions | 25 (Essentiel), 75 (Pro) | 15, 100, 400, then 1,000 and more |
| Included AI assistants | All 7 on every plan: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot | 4: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Add-on assistants | None: all are included | Google AI Mode and Gemini ($9 to $149 per month each), Claude ($29 to $439 per month) depending on the plan |
| Frequency | Weekly (brands), daily (paid agency plans) | Daily |
| Projects, competitors and users | 1 project and 3 competitors (Essentiel), 3 projects and 5 competitors per project (Pro) | Unlimited brands, competitors and users; 1 workspace on Lite, unlimited workspaces from Standard |
| API and integrations | No API listed in the plans | API, MCP and Data Studio connector from Standard |
| Agency plans | Free (3 audits a month), then €229, €699 and €1,790 excl. VAT per month | Partner status after subscribing to Standard or Premium |
| Trial | Free trial; duration and conditions shown when the account is created | Free trial for new users |
In short
Otterly.ai suits a small team that wants to start tracking a few questions daily on a very small budget, or a team that needs an API and a Data Studio connector. Vizioa suits anyone who wants to measure all 7 AI assistants without paying for add-ons, or an agency that wants to audit prospects and sell them a GEO engagement with a public price list.
Both tools measure brand visibility, sentiment and the sources cited by AI assistants. Vizioa's definitions are published in our methodology.
AI assistants covered
Every Otterly.ai plan includes 4 engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are paid add-ons. On Lite, Google AI Mode and Gemini cost $9 per month each and Claude $29; on Standard, $59 and $109; on Premium, $149 and $439.
Vizioa includes all 7 assistants on every plan: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Google AI Mode and Microsoft Copilot. If you need to track Gemini, Google AI Mode or Claude, compare prices with add-ons included.
Pricing: what you pay for which volume
Otterly.ai starts at $29 per month for 15 prompts tracked daily on 4 engines, then $189 for 100 prompts and $489 for 400 prompts. Each extra block of 100 prompts costs $99 per month on Standard and Premium. Vizioa starts at €59 excl. VAT per month for 25 questions measured weekly on all 7 assistants (€35 per month billed annually), then €149 excl. VAT for 75 questions.
So the two price lists do not buy the same thing: Otterly.ai sells daily tracking on 4 engines, with the others as add-ons; Vizioa a weekly measurement on every engine. Vizioa's plans are on the pricing page.
Daily or weekly?
Otterly.ai measures daily on every plan. Vizioa measures weekly for brands, and daily on paid agency plans. To react quickly to a launch or to an AI error about your brand, daily tracking is an advantage for Otterly.ai.
To follow a trend, a weekly measurement is often enough: AI answers vary a lot from one run to the next, as a SparkToro study showed. A single figure, even a daily one, should be read with care.
For an agency
Otterly.ai offers agency partner status after subscribing to Standard or Premium: pitch workspaces to audit a prospect before they sign, Looker Studio reports with your branding, one invoice for all workspaces and co-marketing opportunities.
Vizioa starts from the same need with an engagement logic and a public price list: a free plan with 3 prospect audits a month, an action proposal generated from the audit, then daily client tracking and reports with your logo on paid plans. White-label client spaces are announced as coming soon. See the agency offer.
What Otterly.ai offers that our plans do not list
The lower entry price of the two; daily tracking from the Lite plan; unlimited users, countries and languages; an API, an MCP server, a Data Studio connector and AI bot visit analysis (Agent Analytics) from Standard; technical page audits for GEO. If these points are central to your needs, Otterly.ai is the better choice of the two.
Which one should you choose?
Choose Otterly.ai if you want to start with a few questions tracked daily for under $30 a month, if ChatGPT, Google AI Overviews, Perplexity and Copilot are enough for you, or if you need an API.
Choose Vizioa if you want all 7 AI assistants (including Gemini, Google AI Mode and Claude) with no add-ons, or if you are an agency that wants to audit prospects for free and sell them a GEO engagement. See Vizioa for agencies and Vizioa for companies.
Sources
- Otterly.ai, pricing and add-ons (checked on November 2, 2026)
- Vizioa, pricing (checked on November 2, 2026)
- SparkToro, inconsistency of AI brand recommendations (checked on November 1, 2026)
Other comparisons
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